We are connecting Canadian wool to the world—creating opportunity from fleece to finished product.
Wool Month 2025
Every October, we celebrate wool — one of the world’s most ancient fibres, loved for its warmth, strength, and versatility. Wool has supported communities, powered economies, and inspired makers for centuries.
Today, wool makes up just 1% of global fibre production, yet its relevance has never been greater. Natural, renewable, and biodegradable, wool is a sustainable choice that supports rural livelihoods, land stewardship, and a thriving craft and design economy.
To help share wool's story across Canada, each year we distribute point-of-sale kits filled with beautiful, science-based resources. These kits are designed to support entrepreneurs, retailers, and makers in educating customers and sparking conversations about why wool matters.
2025 Applications are Now Open!
The Canadian Wool Innovation Prize provides a prestigious recognition of true innovation in the Canadian wool value chain. Through this Prize, we are providing direct support to the businesses that are creating demand for Canadian wool through new products.
Save the date: First-ever value chain conference in Toronto!
In partnership with Ontario Sheep Farmers, we are excited to introduce Canadian Wool Conversations — a new, first-of-its-kind one-day conference dedicated to Canada’s wool value chain, fully open to public. Uniting dreamers and doers, Canadian Wool Conversations will be a space for learning and community — a platform to share knowledge, exchange ideas, and come together to rebuild Canada’s industry, thread by thread.
The fabric of Canada mini-docuseries
Official implementing partner for the Campaign for Wool
Adopted in 2021, the Canadian Wool Council logo takes the form of a stylized ball of yarn which contains both the Canadian flag as well as thirteen strands representing Canada’s 10 provinces and three territories.
OUR PATRON: KING CHARLES III
The Campaign for Wool was launched in Canada by The Prince of Wales and The Duchess of Cornwall, now Their Majesties King Charles III and Queen Camilla, in Pictou, Nova Scotia during their 2014 May Royal Tour.
The Campaign is His Majesty’s global endeavour to raise awareness of the unique, natural and sustainable benefits of wool, and currently runs across the world in 13 different countries.
Celebrating Canadian wool
We work with partners along the entire value chain with the goal of reviving the Canadian wool industry. Our mission is driven by three main goals:
- Rebrand and revalue Canadian wool
- Advocate for the entire Canadian wool value chain
- Give Canadian wool a voice on the international stage