We are connecting Canadian wool to the world—creating opportunity from fleece to finished product.
Parent organization of The Campaign for Wool in Canada, the Canadian Wool Council is a non-profit organization focused on developing practical opportunities for Canadian wool and the Canadians who transform it. The CWC unites the entire wool value chain from producers to consumers and serves as the official delivery partner for The Campaign for Wool in Canada.
We work with partners along the entire value chain with the goal of reviving the Canadian wool industry.
Our mission is driven by three main goals:
Rebrand and revalue Canadian wool
Advocate for the entire Canadian wool value chain
Give Canadian wool a voice on the international stage
The fabric of Canada mini-docuseries
OUR PATRON: KING CHARLES III
The Campaign for Wool was launched in Canada by The Prince of Wales and The Duchess of Cornwall, now Their Majesties King Charles III and Queen Camilla, in Pictou, Nova Scotia during their 2014 May Royal Tour.
The Campaign is His Majesty’s global endeavour to raise awareness of the unique, natural and sustainable benefits of wool, and currently runs across the world in 13 different countries.
